Consumers taste tested flash-frozen seafood from Alaskans Own, Port Orford Seafood, and Real Good Fish and compared it to never-frozen, "fresh" fish from a local store. Consumers preferred the frozen product, which also proved to be higher quality when measured by the CQR device. We aren't just proud of the care with which our seafood is handled- we now have data that proves that our blast frozen seafood is higher quality than much of the "fresh" seafood that marketed across the US.
ALFA and community-based fishing partners at Port Orford Seafood and Real Good Fish worked with Ecotrust, Oregon State University, Seafood Analytics, and the Oregon Food Innovation Lab to compare consumer reactions to seafood in a blind taste test.
The study allowed consumers to compare “frozen” and “fresh” seafood. The study also utilized a new device, called the "CQR" (Certified Quality Reader) and created by a company called Seafood Analytics, that uses an electric current to measures freshness.
The results, according to Ecotrust, were telling; “not only did consumers prefer the frozen fish, but the flash-frozen products also rated higher in quality and freshness, as measured by the CQR”.