Trollers are small fishing vessels operated by independent fishing families who "troll" baited hooks and artificial lures through the water to catch fish one at a time. Trollers fish on the open ocean and catch salmon when they are "bright," or at their peak quality. Careful individual handling helps maintain this quality. Each fish is stunned, brought on board, gill bled and chilled on ice within minutes of landing on a hook. Careful cleaning and quick icing ensures superb flavor and texture. The quality of Alaskans Own’s troll-caught wild salmon is unmatched. No fish is treated with more care from the time it leaves the water until it arrives on your plate.